Moonfruit Lounge

We are looking for an Online Content Manager to join our team. Could this be you or do you know someone who will fit this role? Please check out the job description below.

Job description

Job title: Online Content Editor
Department: Marketing
Location: Eastcastle Street, London, W1W 8EA
Responsible to: Head of Digital Marketing

The package and perks

Salary according to qualifications and experience. Moonfruit offers generous benefits including annual bonus, private health care, pension scheme and 25 days holiday.

The company

Moonfruit.com is a small business that is growing fast. Having been around for over 10 years, it is now the market leader within the UK and is a real entrepreneurial success story. With the continuous goal of democratising web-design and ecommerce for everyone, Moonfruit.com provides design led DIY website and shop builder tools at an extremely low cost, providing accessibility to everyone.

The opportunity

The job of Online Content Editor will be primarily concerned around the website Moonfuit.com and additionally, our Shop and Sitebuilder products. The main audience focus will be sole enterprise, small businesses and other organisations that require low cost online coverage. Our audience is worldwide, however short-term we have a particular focus on the UK and America. This is expected to expand over time and become multi-lingual.

Job role and responsibility

• In line with our brand guidelines and editorial brief, develop, build and manage our ongoing content strategy including research, sourcing, creation, editing and maintenance
• In parallel with our development team, build a categorised content management process with a change control mechanism
• Play a central and active role in all content related matters (projects and initiatives)
• Create and update product/web/blog pages
• Write articles and guides that can be used for both on-site and viral activities. Also support PR strategy and content creation
• Use knowledge of SEO best practice to create effective content
• Compile and organically evolve the Moonfruit content editorial guidelines
• Absorb, understand and execute a style of writing representative of the Moonfruit image and brand values
• Liaise directly with content and project stakeholders to ensure that material is produced in line with technical expectations
• Enhance customer landing page conversions with effective messaging and CTAs
• Through use of available online analytics, understand the value of content and change
• Present and report upon content developments financial impact
• Tailor content to support our partner activity
• Where required, work with the CEO, COO and other company directors
• Use external agency knowledge and resource to optimise content opportunity

The team

The Moonfruit.com team consists of web designers, developers, infrastructure & systems, testers, marketing and customer support.

Duties overview

• Strategy in line with company and marketing goals
• Process, management and change control
• Creation of multi purpose/functional content for all Moonfruit channels and audiences
• Timely delivery of content for projects and initiatives
• Enhance marketing activity through content (SEO and conversions)
• Content entrepreneurialism and creative thinking
• Quality control (legal, brand guidelines, editorial guidelines)
• Compliance (Intellectual Property, CAP codes)
• Content ROI (Understanding the financial value of change)
• Team and agency liaison

Skills, qualifications and experience

• Educational level – Graduate or equivalent experience
• Skills and experience
• Online content strategy experience. Preferably in or for the small business area
• Online editing experience. Preferably in or for the small business area
• Experience of editing online content to optimise for SEO and usability
• Good knowledge of consumer behaviour and best practice techniques for content conversion
• Experience of developing and using content management systems (processes)
• High standard of written and spoken English
• First-class copy-editing and proof-reading skills
• Good project-management skills
• Good understanding of copyright law, plagiarism and related content legal issues

Personality and character

• Self starting, team-player
• Practical and efficient
• Confident
• Articulate
• Adaptable
• Careful, meticulous attention to detail
• Excellent organiser and problem-solver
• Able to prioritise
• Ability to work calmly and effectively under pressure, handling multiple projects to tight deadlines

Some travel within the UK may be necessary from time to time

How to apply

To apply for this role please send a cover letter and a copy of your CV to jobs@moonfruit.com

This article by Joe White originally appeared in All Facebook

This year, the National Retail Federation projects that consumers are prepared to spend over 15.7 billion dollars in gifts this Valentine’s Day season, and with over 845 million monthly active users on Facebook, it’s time for shop owners on the network to take note.

With Valentine’s Day just under a week away, here are three ways to romanticize your Facebook shop and drive last-minute buyer traffic to your store in time to cash in on sales before the holiday.

Encourage Likes, Shares And Suggestions

Facebook’s natural format, optimized for sharing and suggesting serves as a perfect environment for both getting and giving gift ideas.

Shop owners can take advantage of the Facebook news feed to publish gift guides and package popular items as coordinated gifts for that special day, urging shoppers to connect and share their finds.

Additionally, shops can connect their Facebook shop to their main web site, linking users to published posts with content themed for the upcoming love day. .

Offer A Free Gift

For boyfriends, wives, fiancés, secret admirers and parents, Valentine’s Day is a cherished day for gift giving and as customers are looking to buy, they’re also looking for the best buy.

Offer shoppers an incentive to purchase from your storefront. Whether it’s an entry for a weekend trip to wine country, a 15 percent discount or simply free shipping for the customer — shoppers will be more inclined to purchase from your store.

For example, Méli Jewelry’s love-themed blog posts to Facebook and subsequent offer for free shipping through Valentine’s Day has already driven countless customers to purchase everything from watches to bracelets on its Facebook shop.

Design A Valentine’s Day Storefront

Draw in those rose-colored glasses and lovestruck shoppers with a themed storefront, recognizing the upcoming holiday and giving customers a virtual window-shopping experience.

Stores can utilize online site building and do-it-yourself design tools from numerous free storefront software providers to create a Valentine’s-themed microsite in a matter of minutes, producing a gift-giving guide for their Facebook storefront and planting their shop directly in consumers’ search feeds.

Shop owners have the opportunity to get creative with visual collage platforms such as Pinterest, to showcase suggested gifts for that special someone in a simple, eye-catching format.

Take advantage of this shopping occasion and give your Facebook shop a rosy tint this Valentine’s!

For the original article, click here

This article by Sam Cater originally appeared in AppStorm

Many tools and packages exist online to help people create websites with minimal effort and involvement. Of course, each one has their own strengths and weaknesses. Some are more aimed at creating blogs, while others are better for single-page info sites.

Moonfruit is another competitor in this market. It looks stylish, promises to be simple, and … you do want to create a new site, right? So what does it have to offer, and what are its pros and cons? Lets take a look…

Making Creativity Easy

Moonfruit is designed for people with absolutely no web design experience. It attempts to give small business owners and individuals easy access to web management and creative tools. So without further ado, lets take a look at the site itself.

Choosing a template to work with

The first step in creating a site is choosing one of hundreds of themes as a starting point. From there it’s a case of altering and tweaking pretty much everything you see into a website that you would use to represent yourself.

The tools in the editor are very simple and easy to use, which is great because that’s exactly what people need. The elements, contents and formatting can be added and removed in a way that resembles Word or Publisher, so most people will feel comfortable using it. Moonfruit effectively turns a website into a page-by-page online document, where everything you see is configurable and can be adjusted as required.

The Editor window - More tools are made visible by selecting the categories at the top.

The content of the site has been intelligently and automatically mobile optimized.

A very useful feature Moonfruit has is automatic optimization of your site for mobile viewers. You don’t even have to configure or enable this, it’s there from the word go, no plugins, or code to meddle with. It didn’t show the Gallery image you can in these screenshots, however I am sure that this is solvable. Mobile-optimization is important these days, as with the growth of smartphone and tablet computer popularity, more and more views may come from such devices.

Another factor that would definitely make Moonfruit appealing to people who want a hassle-free experience is that the hosting and domain settings are handled for you. No FTP client is required, and there are no HTML or CSS files to manage. The web interface handles it all. On the subject of domains, you can link one you own to Moonfruit in a matter of minutes. They guide you through the process of changing address records with the company you purchased the domain from and so forth. You can also use Moonfruit to register a new domain if you so wished.

The social aspect of a websites? They are included too, with Twitter integration, RSS feeds, comment boxes, forum backends, and chat widgets.

Costs?

Free website? Why thank you, yes.

They start you out on a 15 Day Free trial with 20MB of storage space. For any more space than this you have to crack open your wallet.

I chose the trial at first, and was expecting to have a really restricted interface and being prompted to pay for extra features. However when I signed in a popup box asked if I wanted to continue my 15 day trial, or keep a site for free. I clicked free, and the only condition is that I have to sign in every six months to keep the site ‘active’. Seemed like a good deal to me.

Obviously if you want a site for small businesses and enterprises you are going to have to break the 20MB limit, but for individuals or small groups it seems you can have a website on Moonfruit for nothing.

Bolt-ons

There are several pieces of functionality you can add into your website if so required, such as a blog, or even a shop.

Blogs

The blog interface is very simplistic, offering only minimal functionality. What you see in this screenshot is all that you get. However for those of you familiar with feature-rich WordPress, remember that this entire service is geared towards people looking for straightforwardness and simplicity. Whilst it may look pretty bare, this is all that a blogger really needs. Three design modes are offered, Text, Image, and Article, so it definitely won’t be replacing WordPress any time soon.

For the original article, please click here

As many of you know, there's been lots of talk about HTML5 being the standard for web development of the future. The exciting thing about HTML5 is that it allows the kind of design customisation (embedded fonts, vector drawing, etc.) that in ye old days was only possible using Flash. Design is very close to our hearts here at Moonfruit, so Flash was our original choice of technology precisely because it could create the kind of visually stunning sites that we liked and that we knew you would like.

But times, they are a changin'. Now that HTML5 has the design capabilities to match the richness of Moonfruit websites, and has a wide enough adoption (it is only viewable in the most modern browsers), we're ready to take it on! As you know we've been working in HTML5 for our mobile and Facebook versions of sites, so this web version will be an extension of that, but take it far beyond.

So later this year, we will be updating Moonfruit so that sites can be published in HTML5 for web and tablets (though you'll be able to keep the Flash version if you want).

And this is what it will look like as our example site goes from Flash to HTML5 (watch closely!)

Spot the difference

Flash version

HTML version

www.moonfruit.com/html5/

Yes, you spotted it, the font changes slightly. This highlights one of the lingering issues with HTML5 is that fonts are treated slightly differently than in Flash. This is something that we will be working on, but may be one area you'll need to tweak if you want to use the HTML5 version for your site.

So when's it coming? We would expect the HTML5 site display to ship in Q3 this year, after the summer. We've been working towards this for quite a long time now with changes having begun in 2010 to reorganise the way we store data about your site so that we could choose to display it in different formats for web, mobile and Facebook. The HTML5 site display will be the another point on our journey to 'publish once, be everywhere'.

So to recap. In Q3 2012 Moonfruit users will have the option to display their sites in HTML5 by default. New sites from this time will automatically be displayed in HTML5. We've made this decision because HTML5 is the future of web development, and now supports the richness we need for beautiful Moonfruit websites.

Enjoy!

This article by Jemma Porter originally appeared in PABNews.

UK – The Department of Business, Innovation and Skills has launched a national campaign called “Business In You” in an attempt to try and get UK people to turn their dreams into reality.

The entrepreneurial push is based on the concept that there is “a business in everyone” and to encourage millions of people to start their own small businesses.

The campaign, which was launched in Leeds by UK Prime Minister David Cameron, will see the Government work in partnership with the private sector in order to support small businesses that want to grow and help entrepreneurs kick start their ideas.

In order to inspire people, the campaign has teamed up with nine of the UK’s most successful business owners including Wendy Tan-White co-founder of Moonfruit and Richard Moross head of Moo. The partners will offer free online seminars, video tutorials, workshops, and face-to-face sessions.

In an attempt to stir up motivation in the UK’s budding entrepreneurs David Cameron said that the government is determined to do everything to help small businesses start up this year. He went on to say that he wants people to fulfil their business dreams in 2012.

Business In You will advertise the initiative by advertising real-life case studies of the successful business partners. Moonfruit.com has been selected as one of the businesses to front the marketing campaign as it is still currently in the growth stage itself.

Startup Britain has plans for the Business In You campaign to influence at least one million people over the next three years. This target may prove difficult to reach as there is no budget for television advertising. Hopefully the association with major businesses in the UK will help spread the word about the initiative.

Moonfruit is the UK’s leading DIY website builder, it is now home to more than 4 million websites around the world, with hundreds of thousands of them being located in the UK. The company’s CEO and co-founder Wendy Tan-White said that the idea behind Business In You was a part of the make up of Moonfruit, as it is passionate about helping UK small business owners start trading on a wider scale.

To see the original article, please click here