Moonfruit Lounge

24th January, London – Moonfruit.com, the UK’s largest DIY website builder, is one of the first businesses selected to take part in a major new campaign by the Department of Business, Innovation and Skills. The campaign is aimed at inspiring people to start or grow their own business. Based on the concept that there is "a business in everyone" and that all businesses can realise their ambitions, the campaign, launched by the Prime Minister in Yorkshire yesterday, sees the Government and the private sector coming together to highlight the support available to small firms and budding entrepreneurs.

The campaign partners will be providing free services such as workshops, web-based seminars and video tutorials on issues like finance, as well as providing mentoring and access to face-to-face consultancy sessions.

Throughout 2012, the “Business in You” initiative will showcase Moonfruit and other real-life small and growth stage business owner case studies, rolled-out using a nationwide advertising campaign, to ensure maximum visibility to small businesses who stand to benefit most from the initiative.

As a growth stage business itself, Moonfruit.com was selected as one of three businesses headlining the campaign on billboards and digital media - http://businessinyou.bis.gov.uk/casestudies/wendy-tan-white/ .

Moonfruit is well placed to support this initiative as the company is passionate about democratising the web for SMBs and entrepreneurs. It gives them the tools to build their business and promote it via the web, mobile and Facebook, allowing them to reach a global audience.

Since its inception, Moonfruit has enabled people to build more than four million websites worldwide and hosts hundreds of thousands of UK business websites enabling them to trade and win business online.

Wendy Tan-White, Moonfruit’s CEO and co-founder states, “The campaign encourages people to start and grow their own businesses, thereby boosting the UK economy, it’s very much part of Moonfruit’s DNA. We feel touched to be part of the BIS, Startup Britain campaign and very much support it.”

She continues, “Political cynicism aside, chatting to the Prime Minister yesterday was inspiring. Watching him take the time to talk to small business owners, students and staff makes you realise the steps we all take as individuals will make the difference in shifting the economy. We need to create a collaborative eco-system here in the UK where large corporations partner and support SMBs, consumers support small and local businesses and more serial entrepreneurs share their wisdom with new and growth businesses. Rather than being cynical when we see people trying out new business ideas, let’s support them. I mentioned to the Prime Minister yesterday it’s Chinese New Year, Year of the Dragon, auspicious for business and brings either great success or failure. We’re all gunning for the former.”

At the launch, David Cameron said, "Small businesses and entrepreneurs are the lifeblood of the British economy and I am determined that we, working with the private sector, do everything we can to help them to start up and to grow in 2012. I want to encourage people to go for it and make this the year of enterprise – whether that is fulfilling their dream of starting a new business or taking the leap to grow their business, to employ more staff, or to start exporting."

In further action to help small businesses get off the ground, the Prime Minister will also announce plans to make empty and under-used Government offices available to small businesses so that they can start up and grow. With over 300 buildings currently in the central Government estate with vacant space available in England, the Government will offer as much of this space as possible to small businesses, giving them space to grow at a low cost.

Moonfruit's COO Joe White writing for the Smarta blog says: As the web continues to evolve, smart businesses look to use its new features in ways that can help them expand, compete and remain profitable - even at a time when the economic outlook seems bleak. This is particularly true when the web gives us opportunities to make money.

When Moonfruit.com was created, its aim was to allow anyone - from individuals through to small business owners and beyond - to control, maintain and customise their online identities, without needing big budgets or technical expertise. Together with the proliferation of social media platforms, this created a more equal playing field for people vying for online exposure.

Since then, people's online priorities have progressed from controlling their presence to boosting their sales. Online platforms use a number of methods to focus on money-making: traditional ecommerce, where people can buy products or services online using electronic payment; ad-supported platforms, which offer a service or content funded by commercial advertising; and paywalls and micropayments, which allow sites to monetise individual units of content.

What's new in ecommerce?

So why has ecommerce been so important for smaller businesses with a mandate to grow? Since launching our ShopBuilder tool - which allows people to publish online shops across a number of platforms, including their own site, Facebook and mobile - we have seen some innovative ways to make money using ecommerce functions. Some of these go way beyond simply selling products for payment.

Our customer Yoga Bellies, a pre- and post-natal yoga class that takes place across the UK, has done something very interesting with ShopBuilder. Its online shop function collects customers' payments for classes that take place offline. Similarly, the King's College London Symphony Orchestra is using ShopBuilder to allow people to purchase concert tickets in advance of the event.

While this isn't new in itself (most people have purchased tickets for a concert or holiday online), Yoga Bellies and King's College are integrating ecommerce into real life without using the complex online registration or billing systems required by tour operators and ticket vendors. This is hugely significant for small businesses and micro-traders because it removes some of barriers that may have inhibited growth in the past: customers not carrying the right cash, for example, or not possessing a chequebook.

Ecommerce vs. social commerce

Social commerce is a concept that builds on ecommerce by adding interactivity and sharebility to the traditional buy/sell structure. A number of studies have shown that people trust the recommendations made by their family and friends online more than they trust other types of promotion. It makes sense: Why would you trust an advert or even a third-party endorsement when you can access unbiased advice from the people you know in real life?

Facebook is a particularly fertile platform for social commerce not only because it has so many users, but also because ecommerce functions have started to be integrated with company pages. It's powerful because it allows people to buy within their own network without needing to visit other websites - and because they can engage with the brand in ways their friends and network can see. This process introduces a viral effect into the selling chain, and enables smaller businesses to grow organically using popular platforms such as Facebook.

We originally launched ShopBuilder to allow site owners to set up shop wherever their customers wanted to buy, and to fill a gap in the ecommerce market. So it's interesting to see that our users are most excited about one specific ShopBuilder feature, and that's Facebook integration! Thousands of our shops are already using this feature to publish their whole product catalogue into the social network to allow buying and selling inside Facebook itself. It will be even more interesting to see how they innovate with social and ecommerce in the future.

See the original article here

Ho ho ho. We thought we'd get a few more things out in the St Nick of time just before the holidays. We'll follow up later in the week with a summary of everything from 2011 and a hint at what's to come in 2012. But here's what's just been shipped.

Updates to the Shop Checkout page

Your customers can now set product quantities on the Checkout page when buying multiple items. And we've also made more clear the checkout options via PayPal, or paying by Card (not requiring a PayPal account). Plus there's a shipping drop down box.

NB. To get the Checkout page updates, you'll need to navigate to the 'Checkout page' (by using the shop drop down list in the Editor), and then on the Page Editor click 'Update template'.

Shipping updates

We've added the ability for you to set domestic and international shipping rates for your product purchases. This is part of a long line of shipping based features that we will continue with next year, but for now this is one additional variable you can change.

Category tweaks

You can now hide categories from the list so you can organise your products in secret ways, and then link to special hidden categories without them having to appear in the Category menu. You can also rename the 'All category'

Mobile render tweaks

We've updated the way we generate the mobile versions of your site to better organise the content we show. Items are grouped more logically and additional images will now show in the HTML version. Previously images covered by text would not be displayed, but provided at least 50% of the image is 'visible' we'll now show the image in the mobile version. We have another release slated for early 2012 which will further enhance the mobile version.

New Shop templates

We've updated all the shop templates to include the categories from the last release, and also the quantities, shipping and payment options from this release. We hope you'll agree there's some lovely stuff in there!

That's all for now. The team are already working on more goodies for early next year, but we'll soon be putting on our warmest socks and settling down for a good long sleep over the hols. We hope you have a wonderful time and a welcome break too.

As always, thoughts and feedback welcome.

As many of you will have noticed, we launched the long awaited ShopBuilder about a month ago and as promised we're going to have a continuous stream of new shop features coming as quickly as we can bake them in the Moonfruit oven. (We don't really bake our software, but you get the idea).

We've had a great response to the shop launch with over 45,000 shops having been built in the last month. And we've also had a lot of feedback from you about the additional features you'd like us to build as quickly as possible. We love the feedback, so keep it coming.

So first out of the oven is the new Category feature. Many of you were asking for it, so here it is.

Shop homepage with Category links

Categories allow you to create groupings for your products and have different ways of ordering and arranging them to suit the different audiences you may be addressing or targeting. In the shop manager you can now add categories and assign products to categories. One product can be in more than one category and the list order of products in each category can be different.

Category editor

Categories have their own URL so you can link directly to a category sub heading. We've also created a new link type on the link tab in the Editor so that any image or link can link to a category allowing you to construct your own navigation. You can add category links direct from the menu of your site too, so that your normal site menu can offer different category pages.

Link editor with new category link type

And if that wasn't enough, there is also a new category link widget in the File Manager which automatically creates a list of all your categories and links to each of them. You can customise the style of this category link widget and change the button style, font and colours.

Category list widget on right

The mobile and Facebook views have also been updated to incorporate the category view. So if you have more than two categories, your Facebook shop will show the category names and images, which link through to the category product lists. And on the mobile view you can navigate to the category types from the drop down at the top of the page.

Facebook shop with categories


Mobile shop with categories

So that's about it for now. All these images are taken from our shopdemo.moonfruit.com website, so feel free to have a look and a play there.

So what's next?

We're working on some improvements to the shipping options and the ability to change the quantities of items on the checkout page - so your customers can buy multiple numbers of an item more easily. These should be out before the end of the year (testing permitting). Then early next year we will bring out product variants, and after that basic stock control and discount/coupon options. After that? Well, some more stuff - helped by the feedback we get from you guys.

We are thrilled to have made it through to one of the 24 finalists in the Good Web Guide's 'website of the year' awards from a strong field.

The winner will be announced by Jo Malone at the awards reception to be held on Wednesday 16th November at the Royal Institution.

Details about all the shortlisted sites can be found here.

There is also a second category called 'The People's Vote'. The organisers believe it will be a good test of which site is the most proactive on the social media front. The winner of the People's Vote will be announced at the reception as well.

If you click on the following link, you will be taken to a page where your vote will automatically be taken, click here. Visitors can only vote once.

Please help us to do well in (or win!) the People's Vote – and of course, we'll keep you posted about our success in the main event.