It's been a busy few weeks here at Moonfruit HQ. Our new ShopBuilder product is now live and doing well, and has clocked up over 16,000 shop builds in the first week and a half, so we're pretty pleased. Here are just a few examples, selling everything from spices to handbags, headphones to concert tickets!

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We launched the product with PayPal at their UK offices on Weds 19th Oct with a great audience made up of customers from Moonfruit, PayPal and StartUp Britain. The theme was Guerrilla ShopBuilding. We had PayPal's Cameron McClean and Beverley Bergin setting up the event and talking payment solutions. We then had StartUp Britain's Emma Jones and our very own CEO Wendy Tan taking about small business strategy and how to grow and get customers in these tough times, and me with a nerve wracking live multi-device demo (watched by the even more nervous development team from the back row!).

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Wendy tells it how it is

It all went (came) off without a hitch and was very well received. We had a great time too and it was fantastic to meet so many of our customers and potential customers in one place to share ideas. We had some nice press too:

http://eu.techcrunch.com/2011/10/19/moonfruit-makes-play-for-shop-identity-with-killer-facebook-integration/

http://www.three-sixty.co.uk/om4biz/?p=521

http://blog.workspacegroup.co.uk/blog/2011/10/20/tech-for-start-up-britain-week-guerilla-shopkeeping-fight-in.html

For those of you that haven't seen it yet, our new ShopBuilder allows you to publish once, sell everywhere, with your shop working immediately on web, mobile and Facebook. You update your products in one place and we publish the updates everywhere. All products added have their own page, URL and SEO data and are effortlessly connected to your main shop page.

Using PayPal's accelerated onboarding we can get you trading immediately with only an email address (no credit checking) and with their Express Checkout you can start collecting payments from your customers using web and mobile optimised payment gateways without any configuration required by you. We do the hard stuff, you get on with selling your stuff.

PayPal Launch Event - Web Mobile Social
Web, mobile, social

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Total design control


So what's next…?

…you may ask. Well the e-commerce road is long and littered with complexity, and we're not done yet. We see it as our job to make trading effortless and remove the barriers to setting up your own shop. We want to keep things simple, but also give you the features you need to run an effective store. So the challenge is to add features without cluttering the interface.

Next up is product categories, which will allow you to organise and group your products to create category specific lists and landing pages. Of course these will work across web, mobile and Facebook straight away, and here's what they will look like when you get them in a couple of weeks.

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New category admin view

We hope to continue releasing new shop features every month or so (e.g. variable shipping, product variations, product quantities, coupons, etc.) so keep your eyes peeled!