This article by Jemma Porter originally appeared in PABNews.
UK – The Department of Business, Innovation and Skills has launched a national campaign called “Business In You” in an attempt to try and get UK people to turn their dreams into reality.
The entrepreneurial push is based on the concept that there is “a business in everyone” and to encourage millions of people to start their own small businesses.
The campaign, which was launched in Leeds by UK Prime Minister David Cameron, will see the Government work in partnership with the private sector in order to support small businesses that want to grow and help entrepreneurs kick start their ideas.
In order to inspire people, the campaign has teamed up with nine of the UK’s most successful business owners including Wendy Tan-White co-founder of Moonfruit and Richard Moross head of Moo. The partners will offer free online seminars, video tutorials, workshops, and face-to-face sessions.
In an attempt to stir up motivation in the UK’s budding entrepreneurs David Cameron said that the government is determined to do everything to help small businesses start up this year. He went on to say that he wants people to fulfil their business dreams in 2012.
Business In You will advertise the initiative by advertising real-life case studies of the successful business partners. Moonfruit.com has been selected as one of the businesses to front the marketing campaign as it is still currently in the growth stage itself.
Startup Britain has plans for the Business In You campaign to influence at least one million people over the next three years. This target may prove difficult to reach as there is no budget for television advertising. Hopefully the association with major businesses in the UK will help spread the word about the initiative.
Moonfruit is the UK’s leading DIY website builder, it is now home to more than 4 million websites around the world, with hundreds of thousands of them being located in the UK. The company’s CEO and co-founder Wendy Tan-White said that the idea behind Business In You was a part of the make up of Moonfruit, as it is passionate about helping UK small business owners start trading on a wider scale.
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